Ever wondered if there is a secret path to success in online business that would make your job a whole lot easier, a whole lot more fun, and a whole lot more impactful? Well, there is.
In this article, I’m going tell you the #1 reason you may be struggling to create a consistent flow of qualified prospects, a steady stream of income, and a feeling of certainty in your business. Then we’ll talk about how you can make your life a whole lot easier, serve more people, and make a bigger impact.
If you read to the end, I’ll tell you exactly how you can make this change in your business with one simple technique.
If you are 50 years or older, you are likely familiar with AARP, an organization that is dedicated to serving people over the age of 50 with every single thing they offer. As soon as you take your first breath on the morning of your 50th birthday, you have already received an email, a voicemail, and a text from them sent at 12:01am inviting you to join their low-cost annual membership. Plus, you will most assuredly also have an envelope hitting your mailbox by the afternoon.
They know their market, and they shape every single thing they offer, every single word on their website, every email they send out, and every advertisement they place around catering solely to people over the age of 50 and speaking into the experiences, needs, desires and goals important to them.
For those of us running businesses significantly smaller than the AARP who also don’t have massive ad budgets, it is even more critically important that we are crystal-clear on our micro target niche. And that we then shape every single thing we do for this niche.
The problem with not addressing this issue in your business is that it can cause you to spend a lot more hours working, get a fraction of the possible results and dilute the effectiveness of every single thing you do.
If you feel like you are spending way more time than you want working, not getting the level of results you desire and know are possible, and you’re not reaching all of the people whose lives you know that you could positively impact, spend some time getting really clear on exactly who you serve.
While your products, services, or programs could likely benefit a wide variety of people, by focusing in on the very specific micro target market niche that you serve, you will get the best results possible in the least amount of time.
In this article, I talked about the value of intimately knowing your market, what it costs you when you don’t, and the very easy way to make sure that everything you do is on one single path speaking directly to and deeply serving your niche market.
I also promised to give you a very simple technique you can use to apply this lesson to your own business. All you have to do is grab a piece of paper or a sticky note. You’re going to write on it and put it on your desk where you can look at it all day, every day.
On that paper or sticky note, you are going to write [verb] [micro target niche] to [promise of desired outcome] using [your unique method].” As an example, “I teach mission-driven female online business owners how to design financially-rewarding businesses using my Work Less Sell More™ system.”
Keep it short and succinct. Start with something and tweak it along the way. But start now. Use that as your guiding light, your North Star that will guide every decision you make in your business, every social media post you put out, every email you write, and every product, service or program you create. Every single thing you do, you run through this filter. This assures that everything you are doing in your business is in alignment and moving in a single direction.